Who cares most about your book? Whether you’re traditionally published or Indie (aka self-published), you are still the person most concerned about your book. And not only about this one, of course, but also about every other one that will follow. And strange but true, your readers are as much interested in you as they are in what you write. They want to interact with you. So get out there and share yourself. Give stuff away free. Buy their affection! No, not really, sort of. But everyone likes free stuff, and you want to be thought of as being generous. Heck. Maybe you even want to be generous. This is on you whether you’re traditional or Indie. Your publisher can’t do it. So here are some of the things to be considered.